New Media/Management

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Degrees available

  • Bachelor of Fine Arts - New Media / Bachelor of Management


  • Lethbridge



Program description

Demand is increasing for new media artists with expertise in business and management. This five-year combined degree bridges the gap between fine arts and management, giving you a competitive advantage in the marketplace.

Design Animate Communicate Produce: New Media at uLethbridge

Through new media production and studies, you'll explore the interconnectivity between technology, art, culture and industry. Gain the skills necessary to evolve with emerging technologies in a variety of professional settings.

You'll explore, study, and create using a wide range of technologies and techniques with studies in graphic, web and interaction design; 3D modelling; animation; video game design and development; screenwriting; cinema production and studies; and new media theory.

Once you've developed a base in creative technology, you'll work toward a management degree majoring in marketing, informational technology, accounting, organizational behaviour, management policy, or human resources management.

You have full access to co-operative education, international exchanges, independent and applied studies as well as volunteer opportunities. uLethbridge is the only university in Alberta to offer co-operative education to all majors in the university, at both the undergraduate and graduate levels.

Department of New Media Dhillon School of Business

Possible careers

New media/management graduates are highly adaptable in a variety of work environments and emerging technologies. You may go on to work in industries such as digital media production, communications, digital marketing, video game development, film and television, or the arts. Possible careers include:

  • Business owner/entrepreneurEntrepreneur
  • Digital Communications/MarketingContent Strategist
  • Producer
  • Project Coordinator
  • Creative Director/Art Director
  • Social Media Management
  • Digital Artist
  • Art Director
  • Graphic Artist
  • Web Designer
  • Film, stage and TV Development
  • Illustrator

Some of these careers require additional education. Students may also choose to continue their education at the MFA or PhD level.

Find more information about careers opportunities

"The strength of New Media is that the generalist nature of the degree allows for multiple skills to be developed simultaneously, opening possibilities in many fields and allowing students to create what they want."

~ Andrew Faubert

Check out what alumni are saying about your program.

Additional information

5 Years (combined degrees)

None - changes to portfolio requirements for Fall 2021 entry.

  • Computer labs with advanced media production workstations
  • Research Labs, including the Game Research Lab and Fine Arts Data Physicalization Lab
  • Cove Studio – VFX green screen infinity cyclorama
  • Digital Cinema Suite – professional editing and finishing rooms
  • Media production equipment loan centre
  • Motion Capture Studio

Learn more

Find monetary support as a student in the Faculty of Fine Arts – both as a future student and continuing.