New Media/Management

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Credentials available

  • Bachelor of Fine Arts - New Media / Bachelor of Management


  • Lethbridge



Program description

Demand is increasing for new media artists with expertise in business and management. This five-year combined degree bridges the gap between fine arts and management, giving you a competitive advantage in the marketplace.

Design Animate Communicate Produce: New Media at uLethbridge

Through new media production and studies, you'll explore the interconnectivity between technology, art, culture and industry. Gain the skills necessary to evolve with emerging technologies in a variety of professional settings.

You'll explore, study, and create using a wide range of technologies and techniques with studies in graphic, web and interaction design, 3D modelling; animation, video game design and development, screenwriting, and new media theory.

Once you've developed a base in creative technology, you'll work toward a management degree majoring in marketing, informational technology, accounting, organizational behaviour, management policy, or human resources management.

Work-Integrated Learning
You have full access to co-operative education, international exchanges, independent and applied studies as well as volunteer opportunities. uLethbridge is the only university in Alberta to offer co-operative education to all majors, at both the undergraduate and graduate levels.

Department of New Media Dhillon School of Business

Possible careers

New Media/Management graduates are highly adaptable in a variety of work environments and emerging technologies. You may go on to work in industries such as digital media production, communications, digital marketing, video game development, film and television, or the arts. Possible careers include:

    • Business owner/entrepreneur
    • Digital Communications/Marketing Content Strategist
    • Producer
    • Project Coordinator
    • Creative Director/Art Director
    • Social Media Management
    • Digital Artist
    • Art Director
    • Graphic Artist
    • Web Designer
    • Film, Stage and TV Development
    • Illustrator

    Some of these careers require additional education. Students may also choose to continue their education at the MFA or PhD level.

    Find more information about careers opportunities

    "The strength of New Media is that the generalist nature of the degree allows for multiple skills to be developed simultaneously, opening possibilities in many fields and allowing students to create what they want."

    ~ Andrew Faubert

    Check out what alumni are saying about your program.

    Additional information

    5 Years (combined degrees)

    • Computer labs with advanced graphics workstations
    • Research lab with Cintiq screens and Wacom tablets
    • Motion Capture Studio
    • Game Research Lab
    • Cove Studio – VFX green screen infinity cyclorama
    • Digital Cinema Suite – professional editing and finishing rooms
    • Fine Arts Data Physicalization Lab
    • Media production equipment loan centre

    Learn more

    Find monetary support as a student in the Faculty of Fine Arts – both as a future student and continuing.