The AgriCommunication Program is a 3-year, up to $8 million federal initiative that will focus specifically on supporting activities which increase appreciation and pride in the contributions of farmers and the food industry and enhance public trust. The activities will help strengthen public trust about the origin of the food Canadians eat and how it is produced.
The program will provide non-repayable contributions to projects that focus on one or more of the following priorities:
- consumer awareness of Canadian agriculture
- sector awareness of consumer perceptions
- industry’s efforts to endorse environmentally sustainable best practices
Total funding for this program is up to $8 million over 3 fiscal years (2021-2022 to 2023-2024).
Applicants may apply for funding up to 70% of total eligible costs.
Total government funding (including federal, provincial, territorial and municipal governments or their agencies) won't typically exceed 85% of total eligible costs.