BFA - New Media

Bachelor of Fine Arts - New Media

The rapid advancement and integration of digital and interactive technologies within our culture has radically changed the way we communicate and interact with each other.  The BFA-New Media degree was created  to meet the present and future need for content creators capable of applying both linear and non-linear strategies to problem-solving situations.  By combining traditional art, music, drama practices, theory, and criticism with digital and interactive media, the Department of New Media provides students with the skills, knowledge and experience essential for personal and professional excellence and growth in the field of New Media communication. 

The combination of professional-level technology and in-depth multidisciplinary artistic investigation makes this New Media program unique.  As the industry shifts its focus from a primarily technical workforce to a more intellectually developed, technically diverse talent pool, graduates of the BFA-New Media program will be ready to take on complex professional duties requiring high levels of maturity, intellect and technical proficiency. 

Building a foundation in a wide range of technologies and techniques, you study the following topics:

  • Graphic design
  • Web design and development
  • Interaction design
  • 3D modelling, animation and gaming
  • Narrative screenwriting
  • Historical and contemporary new media theory



Our graduates have worked in a variety of traditional and non-traditional fields where media design and development are important. Graduates pursue careers in animation, graphic design, video/film production, television, web design, game design, media authoring, education, and others too numerous to list.

Students choosing the internship in their final semester work for a company or organization in an area of new media that is of interest to them. Students and new media employers often credit the internship as being an invaluable component for integrating students into the new media workforce. In the past, students have taken internships at web and graphic design houses, television production studios, video game studios, educational and religious institutions, animation and special effects studios, and 3D modeling/architecture studios. Students have interned across Canada including Calgary, Edmonton, Vancouver, Winnipeg, Toronto, and Montreal, and around the world (Australia, New Zealand, Malaysia, Hong Kong, Singapore, China, Italy, California, Hawaii, Texas, and Utah).

Career Bridge assists U of L students and alumni with career exploration and work search needs. Career Bridge also serves employers and organizations by facilitating their recruitment of UofL students. Get more info

What Can I Do With My Major?



Know your calendar year

Remember that program requirements vary depending on the calendar year, which is usually the year of admission to uLethbridge. Therefore requirements may differ from year to year, even within the same major.

For questions about this or changing calendar years speak with an advisor.




A minor is a good way to complement your major, have your interests in another subject area recognized on your official transcript, and expand your employment opportunities. It is an optional component of your degree program that requires a smaller number of courses to complete.

See an Advisor for more information about this.