Product Demonstration Program

Accelerating Innnovations to Commercialization

The Product Demonstration Program is designed to de-risk the commercialization process by providing funds and coaching to high potential, high growth technology Alberta small to medium-sized enterprises (SMEs) to commercialize their products and achieve an optimal market position to increase revenue and potentially expand into global markets. 

Piloting or demonstrating new products with a “strategic partner” who could be the first buyer or influential client(s) is critical in the commercialization and scale-up pathway.

Qualified SMEs may be eligible for up to $150,000 in funding over a maximum one-year term.


The program is a good fit for SMEs that:

  • have a product(s) that no longer require refinement to the core technology (product is ready to pilot in an operational setting to verify product value and reduce its uncertainty). 
  • have a product(s) that are looking to expand sales or broaden market segments (product is ready for demonstration in an operational environment and may need to extend product core technology and/or capability);
  • need to identify a potential strategic partner at Expression of Interest, and need a signed Letter of Intent from the strategic partner(s) at full proposal;
  • can complete the pilot or demonstration within one year; 
  • can reasonably expect a first sale or distribution agreement within 18 months if the pilot is successful, and
  • can reasonably expect expanded sales or distribution agreements if the demonstration is successful within 18 months.

See Full Application & Eligibility Details

Agency Name: 
Alberta Innovates
Contact Name: 
Brandie Lea
Grant Amount: 
Up to $150,000
Grant Location: 
External Deadline: 
Tuesday, September 7, 2021
Internal Deadline: 
Tuesday, August 31, 2021
Grant Type: 
Grant Area: 
Grant Eligibility: