Amy Whipple

Amy Whipple initially launched Sugar Bakeshop, a home-based commercial bakery, to juggle raising a family while pursuing her passions. Trial and error taught Whipple the ins and outs of entrepreneurship, and after years of baking specialty cakes she founded WHIPS Caramels, an artisan caramel shop. Despite her candies reaching worldwide distribution, Whipple’s motivations have always been community minded. In 2015, she started “Sugar Gives,” providing cakes to local families impacted by the illness of a child. Additionally, Whipple launched the “Share Love” campaign, where proceeds from heart-shaped caramels go towards purchasing essential winter items for kids in need. During the COVID-19 pandemic, Amy has supported other small businesses in their transition to the e-commerce space and provided guidance to working moms who found themselves at home full-time.