Agility Pitch Competition

The 2022 Pitch Competition was a great success.

Thank you to all of our participants this year.

 

The winners of this years competition...

1. Leo Brooks | Wacky Wizards Inc.

2. Colton Vanhooren | Tonic Musicianship

3. Cedric Madondo | InTuitionPay Inc.

 

Videos of the pitches can be viewed here

 

Total Seed Funding

$4,500 in total Seed Funding Available  

Seed funding is money to be invested in developing your business idea. This award will be put towards your business and can help to: develop your first prototype, improve packaging, help to carry out marketing, purchase materials, etc. If you place, you must submit a proposal outlining the allocation of your seed funding.

1st $2000
2nd $1500
3rd $1000

 

Timeline

 

  • Application Open: Tuesday, February 22nd
  • 1 Pitch Feedback Session (all of March)  

  • Nailing Your Pitch on the First Try Wednesday, March 16th from 4:00 - 5:00 pm

    Description: Struggling to structure your presentation? Need some guidance on how to improve your pitch? This workshop is here to help! Craig Elias, an esteemed entrepreneur and coach, will show you how to build your winning pitch. 

    Registration link

  • Entrepreneurial Coaching 
    Would you like feedback on your pitch before submission? Looking to improve your presentation skills? All contestants will have the opportunity to attend a 1-1 coaching session to help you prepare for the competition. Please note, contestants are limited to one coaching session before March 30th. 

    Schedule your meeting today: https://calendly.com/brandyold

  • Applications Close | Wednesday, March 30th | 12:00 pm  

  • Round 1 Judging & Crowd Favourite | Monday, April 4th – Friday, April 8th  

    • NEW THIS YEAR To make the pitch competition more interactive, applicants will have the opportunity to make their pitch videos public and compete for a crowd-favourite prize during the first round of applications. Have your pitches up on the Agility website for some extra publicity, and for the opportunity to win $2,500 in seed funding to start your business through an Agility Fellowship.  

  • Pitch Competition Finalists & Crowd Favourite Announced & Pitch Feedback| Friday, April 8th

    • Applicants must confirm their acceptance to the final round, by Monday, April 10th at 5:00 pm.
      If this timeline interferes with a work schedule, please notify an Agility member at agility@uleth.ca

  • Agility Finalists Pitch Competition | Tuesday, April 26th | 2:00 – 4:00 pm 

What’s next:  

150 Start-up Weekend | Friday, April 29th – Sunday, May 1st  

The winner of the Agility Pitch Competition will head into the 150 Start-up Weekend to advance their business idea and compete for further funding at the Innovation Rodeo.
Learn more here: https://150startups.com 


Did you miss Nailing Your Pitch on the First Try
You can find a recording of the session here:

Just follow this link to request a recording of the session:
 https://150startups.com/resources/nailing-your-pitch/ 

 
 

Below you will find links to the resources mentioned in the video: 

Nailing Your Pitch on the First Try Slide Deck: https://www.dropbox.com/s/eh0tijgr8a2ny1n/Nailing%20Your%20Pitch%20on%20The%20First%20Try%20-%20220315.pdf?dl=0 

Startup Alberta Facebook Group: https://www.facebook.com/groups/870973986833748/ 

LinkedIn Masterclass Sessionhttps://lu.ma/linkedin-mastery 

150 Start-ups Financial Projections Template: https://150startups.com/resources/financial-projections-template/ 

SME (Small Medium Enterprises) Financial Performance Data: https://www.ic.gc.ca/eic/site/pp-pp.nsf/eng/home 

Pitch Competition Feedback/Coaching Sessions (with entrepreneurial coach Brandy Old):https://calendly.com/brandyold 

 

 

Round 1 | The Initial Pitch


 

Step 1: Build and Record Your Pitch  

Record your pitch and be sure to include the criteria listed below. Your video pitch must not exceed the maximum pitch length of 3 minutes. Any videos longer than 3 minutes, will be cut right at the 3-minute mark.  

Pitch Criteria

Identify the problem that you are looking to solve or opportunity your product or service provides. Who does this affect? Tips: Be clear in describing why the customer/audience needs this problem to be solved. This is a great section to use an emotional connection. 

Resources for presenting your problem:  

https://www.basetemplates.com/pitch-deck-slides/problem-slide 

https://sharpsheets.io/blog/pitch-deck-problem-slide/ 

https://innovationbay.medium.com/pitch-deck-pointers-part-2-the-problem-slide-593737eee534 

https://pitchdeckfire.com/resources/every-good-pitch-deck-has-these-two-slides-does-yours/ 

Explain your product or service, and how it relates to the problem you just identified. Talk about the benefits your solution provides and answer the basic questions: “what does your product/service do?”, “how does it work?”, “how does it address the problem you’ve identified?”.  

Resources for presenting your solution: 

https://www.basetemplates.com/pitch-deck-slides/solution-slide 

https://sharpsheets.io/blog/pitch-deck-solution-slide/ 

https://pitchdeckfire.com/resources/every-good-pitch-deck-has-these-two-slides-does-yours/ 

Identify your core revenue streams, i.e., how you plan on making money. Present your anticipated sources of income. Financial breakdowns are not required for this round of pitching. 

Resources for identifying revenue streams: 

https://finmark.com/revenue-streams/ 

https://corporatefinanceinstitute.com/resources/knowledge/accounting/revenue-streams/ 

https://www.strategyzer.com/business-model-canvas/revenue-streams 

End your pitch with an “ask”; what are you looking for to help move your business forward? “Asks” don’t always have to be financial. Some examples could include funding, mentorship, a team member, resources, training, a network, etc.. Reflect on your business and incorporate what you think you will need moving forward.

Your pitch can be recorded and uploaded via the platform of your choice (YouTube, Vimeo, etc.). To participate in the Crowd-Favourite component of the first round of pitches, you must agree to have your video shared on the Agility website, and we will use that link to share it with the public. It is not a requirement to share your pitch, and you can remain unlisted and still compete in the competition, however, your pitch will not be considered for the first round of crowd-favourite seed funding.   

Resources to Help Build Your Pitch  

Step 2: Submit Your Application  

 

Before submitting your application, be sure to have a link to your pitch ready. Register for the event via Gust with the button below. (Please note, you will be asked to create a Gust account in order to submit your application.) 

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Apply via Gust

Applications Due March 30th at 12:00 PM

 

 

 

Round 1 | Judging Week


 

Pitches will be judged asynchronously between Monday, April 4th – Friday, April 8th. During this week, we will have submitted pitches posted on the agility website for viewing. Check out the other applicants, and vote for your favourite pitch. The crowd-favourite will be awarded $2,500 in seed funding to support their business.  

The top 5 pitch competition finalists will be announced at end of day Friday, April 8th. You will have until Monday, April 11th to accept your position in the final live virtual pitch competition. In order to move into the final round, winners must be able to attend the live virtual pitch competition Tuesday, April 26th from 2:00 – 4:00 pm.  

Eligibility

General Requirements 

  • Must be a student at the University of Lethbridge or have graduated in the last 5 years.  

  • ALL students (Undergraduate, Graduate, PhD., Post Doc., etc.) from ALL faculties are welcome to apply. Applicants from the Calgary and Lethbridge campus welcome.  

Type of Business

This is a business with the goal of making money by selling a service or product to customers. Ex. Walmart, Amazon

Non-profit organizations aim to provide society's needs. The company's income is never to be distributed to any owners but is to be recycled back into the non-profit corporation's public benefit mission and activities. Ex. Red Cross, WFF 

A business that has specific social objectives. They seek to maximize profits while maximizing benefits to society and the environment. Their profits are principally used to fund social programs.

Agility Pitch Competition Round 1 Contestants  

Beary Blissful Wellness

Beary Blissful Wellness

Student
Amanda Sommerfeldt 

Overview
Women’s mental health and anxiety disorders have worsened since physical distancing began. I am building a community and providing women an opportunity to find support and a sense of belonging. 

Video Pitch

Agility Pitch - Improving Women’s Health After Social Distancing

Whacky Wizards Inc.

Whacky Wizards Music Inc.

Student
Leo Brooks  

Overview
An online resource for teachers who want to introduce, increase, or improve music instruction in their classrooms. 

Watch Video Pitch

U of L Agility Pitch Competition

Tonic Musicianship

3. Tonic Musicianship

Student
Colton Vanhooren 

Overview
A musicianship training software based on gamification and machine learning to tailor practice time to the student with fun and engaging curriculum content. 

Watch the Video Pitch

Tonic Musicianship Pitch

404Movers

4. 404MOVERS

Student
Nathir Haimoun 

Overview
We have been creating an UBER like service for the moving industry in Canada. The idea is to provide the moving industry with the gig economy option for lower fees, more reliable service and provide a better structure for individual service providers. 

Watch Video Pitch

404MOVERS pitch

 

In the Coffee House

5. In the Coffee House

Student
Joan Barredo 

Overview
A one-stop-shop content marketing firm for senior small business owners. 

Watch Pitch Video

Agility Pitch - in the coffeehouse

Home Data Bank

6. The Home Data Bank

Student
Justin Ma 

Overview
The Home Data Bank allows all of your digital data to be automatically backed up over the internet to a hard drive in your home. 

Watch the Video Pitch

The Home Data Bank: 3 Minute Pitch

 

Diabeatable

7. Diabeatable

Student
Jessica Semmelrock  

Overview
Our project "Diabeatable" is a self-amplifying mRNA treatment for diabetes that will produce insulin inside the body in a glucose dependent manner. This way people with diabetes can ditch the insulin pumps and constant worry of their blood-glucose levels. 

Watch the Video Pitch

Lethbridge HS iGEM presents: Dia-beatable

 

Intuition Pay

8. InTuitionPay Inc.

Student
Cedric Madondo 

Overview
Solving challenges faced by African International students when they study abroad. 

Watch the Video Pitch

INTUITIONPAY PITCH

 

The students/businesses that will be moving on to the final round include:

Amanda Sommerfeldt | Beary Blissful Wellness

Leo Brooks | Wacky Wizards Inc.

Colton Vanhooren | Tonic Musicianship

Justin Ma | The Home Databank

Cedric Mandondo | InTuitionPay Inc.

 

Congratulations!

Round 2 | The Final Pitch


 

The top 5 finalists from Round 1 will be announced at the end of Friday, April 8th. Finalists will have until Monday, April 11th to accept your position in the final live virtual pitch competition. In order to move into the final round, winners must be able to attend the live virtual pitch competition Tuesday, April 26th from 2:00 – 4:00 pm. 

In this round, you will build off your initial pitch, and will have 5 minutes to present the following: 

Identify the problem that you are looking to solve or opportunity your product or service provides. Who does this affect? Tips: Be clear in describing why the customer/audience needs this problem to be solved. This is a great section to use an emotional connection. 

Resources for presenting your problem:  

https://www.basetemplates.com/pitch-deck-slides/problem-slide 

https://sharpsheets.io/blog/pitch-deck-problem-slide/ 

https://innovationbay.medium.com/pitch-deck-pointers-part-2-the-problem-slide-593737eee534 

https://pitchdeckfire.com/resources/every-good-pitch-deck-has-these-two-slides-does-yours/ 

Explain your product or service, and how it relates to the problem you just identified. Talk about the benefits your solution provides and answer the basic questions: “what does your product/service do?”, “how does it work?”, “how does it address the problem you’ve identified?”.  

Resources for presenting your solution: 

https://www.basetemplates.com/pitch-deck-slides/solution-slide 

https://sharpsheets.io/blog/pitch-deck-solution-slide/ 

https://pitchdeckfire.com/resources/every-good-pitch-deck-has-these-two-slides-does-yours/ 

The goal of this pitch criteria is to look at the anticipated financials of your start-up and to get you used to thinking about the overall viability of the business. Note: we are not necessarily looking for “flashy” numbers. It is best your numbers be realistic and achievable. Your business will not necessarily be evaluated by your projected revenue, but rather your realistic projection of your business.  

For this competition: 

  1. Build off of your core revenue streams identified in the first round and create an anticipated financial projection for the next year. How much do you project each stream to make in the next year?  
  2. Identify your biggest operational costs. What will be your biggest operational costs? Marketing? Labour? Software development? Prototyping? Make a financial projection for how much these operational costs will be in the next year.  

The Now, Next, Later plan is a flexible framework that helps to identify and communicate goals, direction, and a plan. It shows what is currently being worked on, what’s next, and what is further ahead without committing to hard-and-fast deadlines.  

For this competition, we will be looking at: 

  1. Now: What will you be working on within the next 3 weeks; 

  2. Next: What are some goals for the next 3 months; 

  3. Later: What is your vision for the next 3 years? 

Resources to help you build out your Now, Next, Later plan: 

https://medium.com/the-creative-strategist/why-now-next-later-is-one-of-the-best-frameworks-for-roadmapping-4d547a2f2692 

End your pitch with an “ask”; what are you looking for to help move your business forward? “Asks” don’t always have to be financial. Some examples could include funding, mentorship, a team member, resources, training, a network, etc.. Reflect on your business and incorporate what you think you will need moving forward

 

And the winners are...

1. Leo Brooks | Wacky Wizards Inc.

2. Colton Vanhooren | Tonic Musicianship

3. Cedric Madondo | InTuitionPay Inc.

 

Frequently Asked Questions

No! The Agility Pitch Competition is for students and alumni at all stages in their entrepreneurial journey-- including the ideation phase. All you need is a business idea. Judges will be following the pitch criteria stated above. 

Yes! You can pitch multiple business ideas. If you pitch more than one idea, please create separate applications for each pitch.

If you have pitched your idea at the Agility Pitch Competition and have placed in the top 3, you may not pitch the same idea again.

However, you may apply to the Agility Pitch Competition if you:

  • did not place in the final 3 with your previous ideas OR
  • are looking to pitch a different idea.

Don't know where to start? Ask us! We're here to help if you have any questions about your application or if you need help getting started. Email agility@uleth.ca with your questions!

If you're looking for specific help on your pitch, we recommend meeting with our pitch mentor Brandy Old. You can book a meeting with her here: https://calendly.com/brandyold. She will help provide feedback on your pitch.

Your video pitch must include the 4 criteria listed above (defining the problem, your solution, "how will you make money", and your ask). More information and examples of each component are listed in the pitching criteria section above.  

The pitch delivery and recording method is entirely up to you. In the past, students and alumni have used the following to create their slide deck and record their pitch:

Howard and Susan Heil

A word from our donors, Howard and Suzanne Heil 

Innovation is at the heart of mankind’s success. Entrepreneurs are the driving force of innovation. Suzanne, as an Interior Decorator, has been an entrepreneur most of her working life. Howard, as a practicing lawyer has endeavoured to assist entrepreneurs in reaching their full potential. 

“It is our hope, in some small way, with this competition more entrepreneurs can be helped to achieve their goals and in so doing improve and better mankind.”  

Although we are both graduates of other institutions, we feel the U of L is closely connected to the City of Lethbridge, a community we appreciate and love. The University’s mandate in providing a liberal education is important and one we whole heartily support.