Marketing (MSc (Mgt))

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Length of program

Full-time: 20 months Part-time: 40 months

Mode of delivery

In person

Program consists of:

  • Thesis
  • Coursework
  • Co-op (optional)
  • Project


  • Lethbridge
  • Calgary



Program description

Choose between two pathways:

  • Thesis option
  • Project option: Business Analytics concentration

Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Our faculty specializes in applying marketing techniques to encourage behaviour change that will benefit individuals and society. Examples include encouraging healthy behaviour, environmental protection, or non-profit support.

 Project pathway
The Business Analytics concentration (BANA) blends coursework and a culminating experiential, applied project.

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Finding a supervisor

Though it is not required to secure a supervisor to apply to the MSc (Mgt) Program, applicants are encouraged to familiarise themselves with the research streams available in their selected MSc (Mgt) major. Be sure to mention your research interests in your Letter of Intent.

 Finding a supervisor

Career pathways

An excellent bridge to PhD studies or to pursue careers where research skills and scholarly knowledge are valued (i.e. consultant, analyst, marketing research).

Career pathways for Business Analysts include data analyst, business consultant, portfolio manager, and quantitative analyst.