Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Our faculty specializes in applying marketing techniques to encourage behaviour change that will benefit individuals and society. Examples include encouraging healthy behaviour, environmental protection, or non-profit support.
New for Fall 2022: Project pathway
The Business Analytics concentration (BANA)blends coursework and a culminating experiential, applied project.
Though it is not required to secure a supervisor to apply to the MSc (Mgt) Program, applicants are encouraged to familiarise themselves with the research streams available in their selected MSc (Mgt) major. Be sure to mention your research interests in your Letter of Intent.