Kilt-Up 4 Cancer

Our mission statement:

To provide education to facilitate increasing the awareness of male specific cancers through the wearing and promotion of highland clothing and culture.

The Kilt-Up 4 Cancer Campaign is a male-specific cancer awareness campaign launched in 2012. The campaign seeks to increase the awareness of male-specific cancers such as testicular cancer and prostate cancer.
According to Canadian Cancer Society statistics “An estimated 186,400 new cases of cancer and 75,700 cancer deaths [were] expected in Canada in 2012. More men than women will be diagnosed with a new cancer and will die from cancer (52% of all new cases and deaths in men vs. 48% in women).”^[1]

Surprisingly, there is a greater incidence of prostate cancer in men, than breast cancer in women (with 26,500 cases of prostate cancer vs. 22,700 of breast cancer). In fact, the top three male cancers: colorectal, prostate, and lung, comprise of around 40% of all cancers. And it's not just in Canada either, these statistics are fairly consistent the world over.^[2]

Kilt-Up 4 Cancer is attempting to reduce the incidence of male related cancers by drawing attention to the occurrence of male cancer — to get it out in the open, so to speak! Kilt-up 4 Cancer started on March 15th, 2012 and Steve’s work has been taken up by Kilt-Up 4 Cancer spin-off campaigns in 5 other countries.

What does Kilt-up 4 Cancer focus upon? Well, it wages a campaign of education — especially of young males (who are more prone to testicular cancer) the world over, and invites people to spread the word. Kilt-Up 4 Cancer attempts to unleash the combined collective power of the world’s people, and of the mighty internet itself, to raise awareness of male specific cancers.

To do this, Kilt-Up 4 Cancer has hosted events which draws attention to the incidence of male cancers. The University of Lethbridge,