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ULethbridge Brand

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Access to the University of Lethbridge Logo

 

OUR SUN LOGO


Our logo brings together the sun and the tipi, both central to our story and values. Radiating beams symbolize the sun and four keystone poles form the tipi’s strong foundation, representing stability, support and collective strength. The open view to the sky invites perspective, aspiration and shared learning.

Our logo is available in two variants: landscape and portrait. The landscape version serves as our primary mark and should be used whenever possible for maximum clarity and recognition. The portrait version offers flexibility for vertical formats or layouts where space is limited.

Under no circumstances should our logo be cropped to isolate the sun symbol.

 

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University of Lethbridge Full Colour Landscape Logo
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University of Lethbridge Logo

 

REQUEST ACCESS


 

Our logos serve as the University's primary visual identifier and are reserved for official institutional communications.

 

Students & Staff

Staff, Faculty, and students can directly access our logos for download.

Access Logos

External Users

Individuals not affiliated with the University of Lethbridge can request logo access.

Request Access to Logos

 

USING OUR LOGO


Colourways

To ensure clarity and consistency, we have limited the logo to a small set of approved colours:  

  • Full-Colour Version: our primary logo with our two core colours (midnight blue and sun yellow).
  • Single-Colour Version: A simplified option designed for flexibility across different backgrounds.
  • Black Version: For use in strictly monochromatic applications where colour use is not possible.  
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Logo - Full colour
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Logo - Full colour reversed
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Logo - Single colour
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Logo - White reversed
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Logo - Black

 

Spacing

To ensure our logo is always presented with clarity and impact, adequate space must be maintained around it. Please refer to the clearance guides shown below for the required minimum clear space on both the landscape and portrait versions of our logo. This space, which is equal to the height of the capital L in Lethbridge, acts as a protective buffer, ensuring the logo remains unobstructed by text, images or other graphic elements.  


 

Minimum Size

Legibility is critical to maintaining the integrity of our brand. For this reason, we have a minimum size requirement for our logo. This is the smallest size at which the logo can be reproduced while remaining clear and readable. Please note that this is an absolute minimum—wherever possible, use a larger size to ensure optimal visibility and brand impact.  

Landscape version: 0.5 inch / 50px minimum height 
Portrait version: 0.875 inch / 90px minimum height 

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University of Lethbridge Logo Sizes

 

Logo Dos & Don’ts

Please keep these considerations in mind when using our logo.

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Logo - Do not rotate the logo

Do not rotate logo

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Logo - Do not reorder or adjust the position of components within the logo

Do not reorder or adjust the position of components within the logo

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Logo - do not recolour

Do not recolour the logo

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Logo - do not outline the logo

Do not outline the logo

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Logo - Do no replace the text component of the logo

Do not replace the text component of the logo

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Logo - Do not stretch of distort the logo

Do not stretch or distort the logo

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Logo - Do not add graphic elements to the logo

Do not add graphic elements to the logo

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Logo - Do not use gradients within the logo

Do not use gradients within the logo

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Logo - do not use drop shadows or other effects on the logo

Do not use drop shadows or other effects on the logo

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Logo - Do not crop the logo

Do not crop the logo

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Logo - Do not use logo on imagery that makes it difficult to read

Do not use logo on imagery that makes it difficult to read

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Logo - Do not use low contrast colour pairings with the logo

Do not use low contrast colour pairings with the logo

Logo Dos & Don’ts

Please keep these considerations in mind when using our logo.

Image
Logo - Do not rotate the logo

Do not rotate logo

Image
Logo - Do not reorder or adjust the position of components within the logo

Do not reorder or adjust the position of components within the logo

Image
Logo - do not recolour

Do not recolour the logo

Image
Logo - do not outline the logo

Do not outline the logo

Image
Logo - Do no replace the text component of the logo

Do not replace the text component of the logo

Image
Logo - Do not stretch of distort the logo

Do not stretch or distort the logo

Image
Logo - Do not add graphic elements to the logo

Do not add graphic elements to the logo

Image
Logo - Do not use gradients within the logo

Do not use gradients within the logo

Image
Logo - do not use drop shadows or other effects on the logo

Do not use drop shadows or other effects on the logo

Image
Logo - Do not crop the logo

Do not crop the logo

Image
Logo - Do not use logo on imagery that makes it difficult to read

Do not use logo on imagery that makes it difficult to read

Image
Logo - Do not use low contrast colour pairings with the logo

Do not use low contrast colour pairings with the logo

Questions?

If you have questions about the University’s brand, including how to access or use the University logo and other brand resources, please contact the Brand Team. The Brand Team can help answer questions about using the brand correctly and accessing available resources.

Contact the Brand Team

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