Foot headlines Prentice Session

The University of Lethbridge's Prentice Institute is off and running with the recent appointment of Dr. Susan McDaniel as its first director. Now, the Institute presents a special keynote speaker, Dr. David K. Foot, as part of the 2nd Annual Prentice Session.

Foot, professor of Economics at the University of Toronto, is co-author of the best-selling books Boom, Bust & Echo: How to Profit from the Coming Demographic Shift and Boom, Bust & Echo: Profiting from the Demographic Shift in the 21st Century. These books reflect his research on the relationships between economics and demographics and on the resulting implications for both private and public policies.

On Friday, Foot presents Inevitable Surprises: Demographics and Economics in a Global Context. The event is open to everyone and begins at 3 p.m. in the University Theatre.

The aging Boomer generation and the coming of age of their children, the Echo generation, are having major implications for businesses, governments and nonprofit organizations as well as for economic performance.

Based on predictable behaviour over the human life cycle, Foot explores the many varied implications of changing demographics from slowing economic growth and the ineffectiveness of interest policies to the rise of the service sector; from school closings to the growth in gardening and bird-watching. Change can be anticipated, but without an understanding of demographics, it arrives in many forms as yet another inevitable surprise.

Foot's research has resulted in contributions to a variety of specific fields such as marketing, human resource planning, corporate organization, saving and investing, housing, health, education, recreation and leisure, unemployment, migration, government expenditures, and intergovernmental relations.

The two-day Prentice Session event runs Friday and Saturday at the University and also features presentations by Dr. Alfons Weersink and Dr. Angus Thompson. They will address Demographics and Economic Hard Times. For more information, contact Deirdre Coburn at 403-380-1814 or via e-mail at