Marketing   (MKTG)

Dhillon School of Business

Marketing 2020

Marketing

Credit hours: 3.00

Contact hours per week: 3-0-0

The marketing function of organization; decision areas in the external environment, marketing strategies, research, consumer behaviour, product classification and development, distribution, promotion and pricing.

Recommended Background:
Economics 1010 AND
Economics 1012

Equivalent:Management 2020 (prior to 2021/2022)

Marketing 3205

Sports Marketing

Credit hours: 3.00

Contact hours per week: 3-0-0

To remain competitive in the entertainment industry, organizations are looking for ways to develop and sustain competitive advantages. The sports industry, included in the entertainment industry, is no different. Due to limited consumer resources (time and money), sports organizations need to develop strategies that entice consumers to attend their events on a regular basis. This course will discuss concepts that relate to developing a Marketing Mix Strategy to differentiate organizations from competitors in the marketplace using tactics that create sustainable competitive advantages.

Prerequisite(s):15 University-level course (a minimum of 45.0 credit hours)

Equivalent:Management 3205 (prior to 2021/2022);
Management 3850 (Sports Marketing) (prior to 2016/2017)

Marketing 3210

Consumer Behaviour

Credit hours: 3.00

Contact hours per week: 3-0-0

Consumer behaviour theories, examination of sociological and psychological influences of buyer behaviour, study of the consumer decision process,

Prerequisite(s):Marketing 2020 AND
One of Writing 1000, English 1900, final grade of 80% or higher in AB high school English Language Arts 30-1, or successful completion of a writing challenge test (see information found at www.ulethbridge.ca/dhillon/advising-faqs)

Equivalent:Management 3210 (prior to 2021/2022)

Marketing 3215

Introduction to Marketing Communications and Social Media

Credit hours: 3.00

Contact hours per week: 3-0-0

An introduction to advertising and public relations theory, social media, media structures, regulatory supervision and social responsibility.

Prerequisite(s):Marketing 2020

Corequisite(s):Marketing 3210

Equivalent:Management 3215 (prior to 2021/2022)

Marketing 3220

Marketing Research

Credit hours: 3.00

Contact hours per week: 3-0-0

Research process as related to marketing. Defining the problem, research design, sample selection, instrument preparation, data collection and reduction, analysis, presentation and follow-up.

Prerequisite(s):Marketing 2020 AND
One of Economics 2900 or Statistics 2780

Equivalent:Management 3220 (prior to 2021/2022)

Marketing 3225

Brand Management

Credit hours: 3.00

Contact hours per week: 3-0-0

Brand-related concepts, emphasizing the achievement of marketing objectives by developing and maintaining a strong brand. Brand management requires continuous improvement of the entity that is branded, coupled with an effective and appropriately funded communications program targeting relevant audiences. In addition to examinations, students will complete individual projects to demonstrate their understanding of branding principles and best practices.

Prerequisite(s):Third-year standing (a minimum of 60.0 credit hours)

Equivalent:Management 3225 (prior to 2021/2022)

Marketing 3230

Retailing Management

Credit hours: 3.00

Contact hours per week: 3-0-0

Role of retailing in marketing; structure of retailing in Canada; retail management of location, layout, buying inventory, personnel, promotion,

Prerequisite(s):Marketing 2020

Equivalent:Management 3230 (prior to 2021/2022)

Marketing 3240

Business-to-Business Relationship Sales

Credit hours: 3.00

Contact hours per week: 3-0-0

Developing and maintaining mutually beneficial relationships in the business-to-business sales environment is key for long-term relationships. Principles of effective communication, negotiation, ethics, trust and presentation are applied to B2B environments such as agriculture, government and private industry.

Prerequisite(s):Marketing 2020

Equivalent:Management 3240 (prior to 2021/2022)

Marketing 3250

Social Marketing

Credit hours: 3.00

Contact hours per week: 3-0-0

Marketing plays an increasingly important role in campaigns and programs that deal with such problems as HIV/AIDS, smoking, drug and alcohol abuse, and environmental pollution. Social marketing is the adaptation of commercial marketing technologies to programs designed to influence the voluntary behaviour of target audiences in order to improve their personal welfare and that of the society of which they are a part. Social marketing has been particularly successful in influencing health and social behaviours in fields such as HIV/AIDS prevention and childhood immunization, but it is also being used in areas such as criminal justice and environmental protection.

Prerequisite(s):Third-year standing (a minimum of 60.0 credit hours)

Equivalent:Management 3250 (prior to 2021/2022)

Lib Ed Req:Social Science

Marketing 3260

Not-for-Profit Marketing

Credit hours: 3.00

Contact hours per week: 3-0-0

Students will be presented with core concepts of the marketing function in nonprofit organizations. Learning these core concepts improves decision making and planning. Students will also be presented with special topics of importance, such as cause marketing, volunteer recruitment, fund raising and social marketing. Learning more about these special topics enhances students' currency of knowledge on emerging challenges for marketing managers of non-profit organizations.

Prerequisite(s):Third-year standing (a minimum of 60.0 credit hours)

Equivalent:Management 3260 (prior to 2021/2022)

Marketing 3280

Services Marketing Management

Credit hours: 3.00

Contact hours per week: 3-0-0

The service sector makes up more than 70 percent of Canada's economy. Students will gain an appreciation of and insight into the service sector, and will learn how to apply key service marketing principles. Topics include: service products, consumers and markets; how the P's' of marketing are applicable to services; designing and managing the customer interface related to service marketing; implementing a profitable service strategy through managing staff and customer relationships; and enhancing service quality and productivity.

Prerequisite(s):One of Management 1000 or Management 1500 AND
Third-year standing (a minimum of 60.0 credit hours)

Equivalent:Management 3280 (prior to 2021/2022)

Marketing 3290

Marketing and Society

Credit hours: 3.00

Contact hours per week: 3-0-0

Explore the dynamic weave between the function of marketing and the society within which it is immersed. Examine the costs and benefits of marketing to society, and the macromarketing dynamics of a system that includes consumers, business and government. While critically analyzing imbalanced macromarketing systems and recommending solutions, students will also better understand their own values and beliefs, and benefit by applying their critical thinking to difficult societal issues.

Prerequisite(s):Third-year standing (a minimum of 60.0 credit hours)

Equivalent:Management 3290 (prior to 2021/2022)

Marketing 3806

Small Business Management

Credit hours: 3.00

Contact hours per week: 3-0-0

Theoretical and practical knowledge to set up and manage a small business; characteristics and forms of small business; time management; organize-purchase franchise decisions; forecasting and marketing; obtaining financing; government and legal controls; tax considerations; accounting and financial controls; personnel administration; location decisions.

Equivalent:Management 3806 (prior to 2021/2022)

Marketing 3862

Digital Marketing

Credit hours: 3.00

Contact hours per week: 3-0-0

A study of the ways in which business activities take place over networks; challenges that face managers in the digital organization; and focuses on the fit between technology and strategy in organizational settings.

Prerequisite(s):Third-year standing (a minimum of 60.0 credit hours)

Equivalent:Management 3862 (prior to 2021/2022)

Marketing 4215

Advanced Marketing Communications and Social Media

Credit hours: 3.00

Contact hours per week: 3-0-0

This course is a continuation of students' exploration of advertising and public relations theory, social media, media structures, regulations and social responsibility. The class will enrich students' understanding of these topics by developing advertising strategies and plans with case studies or competitions.

Prerequisite(s):Marketing 3215

Equivalent:Management 4215 (prior to 2021/2022)

Marketing 4220

Cross-Cultural Marketing

Credit hours: 3.00

Contact hours per week: 3-0-0

International marketing and intelligence: economic, cultural, political, product policy, foreign market entry methods, international promotion and pricing.

Prerequisite(s):Marketing 2020

Equivalent:Management 4220 (prior to 2021/2022)

Marketing 4230

Marketing Management

Credit hours: 3.00

Contact hours per week: 3-0-0

Strategy-oriented, marketing environment, marketing information and analysis of markets and buying behaviour; program development.

Prerequisite(s):Marketing 3210 AND
Fourth-year standing (a minimum of 90.0 credit hours)

Corequisite(s):Marketing 3220

Equivalent:Management 4230 (prior to 2021/2022)