In December 2006 the University of Lethbridge received an $8.25 million gift from John Prentice, a Calmar, Alberta based agri-business entrepreneur, award-winning agrologist, and industry leader, designed to launch the Prentice Institute for Global Population and Economy, a multi-disciplinary, cross-faculty institute dedicated to researching the long-term global impacts of demographic, economic and social issues related to changes in the world population patterns. The Institute was launched in 2009.

I have chosen to endow the Prentice Institute for Global Population and Economy at the University of Lethbridge because I believe that long-term demographic and economic cycles are under-researched, and that improved knowledge in these areas would inform the public and cause both individuals and governments to make better decisions, thus changing the course of history for the better. (John Prentice)