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Calibrating the moral compass: the effect of tailored communications on non-profit advertising
Lyrintzis, Elena A.
(
Claremont Graduate University
,
2017
)
Revisiting positive and negative charity appeal effectiveness: moderation effect of color and victim-type
Choi, Jungsil
(
University of Kansas
,
2013
)
Existential fear and the drive to donate: a terror management theory perspective on advertising appeals of nonprofits
Willson, Emily S. S.
(
University of Louisiana at Lafayette
,
2014
)
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Author
Choi, Jungsil (1)
Lyrintzis, Elena A. (1)
Willson, Emily S. S. (1)
Subject
Charitable giving (3)
Fund raising--Research (3)
Nonprofit organizations--Marketing (3)
Prosocial behavior (3)
Charitable appeal (2)
Consumer behavior (2)
Donation behavior (2)
Nonprofit organizations--Economic aspects (2)
Charitable appeals (1)
Charitable contributions (1)
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Date Issued
2013 (1)
2014 (1)
2017 (1)
Has File(s)
Yes (3)