The University of Lethbridge is illuminated by opportunity. It is the spark of potential in every incoming student, the luminosity of vision in every distinguished researcher and dedicated staff member, and the radiance exuded by more than 41,000 alumni worldwide.

Discover how Shine is reflected in our brand and its assets at

These guidelines will help you understand the strategic foundation of the desired brand experience and how it lives in our communications material. The brand guidelines also help internal staff and outside agencies understand and apply our brand elements – the identity elements and creative platform that distinguish the U of L from other institutions.

If you have questions that are not addressed in this document, please contact the Communications Office (